The Harvard Business Review's new eBook is a valuable resource for any professional looking to learn effective email communication. The eBook is full of useful tips and suggestions for building an effective email strategy.
The eBook by Cambridge business school professors Geoffrey Miller and Brad Stone covers a wide range of subjects including personal branding, making strategic decisions and developing a quality customer relationship. Many of the suggestions in the eBook are timeless and some can even be used today.
However, one topic that I found interesting was in the section on Harvard Business Review recommendations. Some of the book's recommendations have had practical applications which may not have been so apparent at first. Some examples of this were information on using email newsletters for a group project and the use of an archive for finding old client correspondence.
Some tips from the Harvard Business Review include using email newsletters to make decisions. This is an important tool because it allows employees to create a vision of what the business will look like in the future and to create incentives for other employees to work towards that vision.
You can also use email newsletters to help inspire employees to reach goals. This includes having employees meet weekly or monthly for a discussion about the upcoming week's tasks and accomplishments and providing a set of goals to work towards.
Another recommendation from the Harvard Business Review is to archive all your old customer correspondence. Although this is not specifically in email communications, it can be helpful for a variety of reasons.
Archives are an important step in preserving customer data. They can be used as a reference tool and if they are kept for at least ten years, they can also be available to law enforcement agencies to aid in any legal action.
Many email clients offer programs to automatically send audio messages when certain events occur. The Harvard Business Review discusses the use of these programs to improve email communications.
A third suggestion is to use a bulletin board to track other company events such as awards, open houses and any special events that may be scheduled for the coming year. You can then schedule these events in advance to avoid having a busy schedule this year.
Some other suggestions include having employees meet periodically on a college campus to share information about how to improve communications within the organization. An example of this is being able to find out how often one department receives the same problems from another department.
Another important email communication tip is to ensure that you use a separate email address for every department. Not only is this easy to do, but it allows you to differentiate departments so that each is receiving different issues from each other.
The business review is an invaluable resource for anyone who needs to increase their business' success. I strongly recommend that anyone who is looking to improve their communication to make sure that they have this eBook.